Fractional CMO.

Trusted By

9-Figure Results.

After graduating from CCS in Detroit with my BFA in Advertising Design, I spent over two decades neck-deep in advertising, branding, and marketing, with a generous dose of entrepreneurship.

I’ve worked at some of the biggest ad houses on the planet, run my own boutique design & branding agency, and managed several marketing teams for other companies.

Pinnacle Marketing Milestones:

  • Marketing Director for a $48M ICO
  • Founded a marketing agency responsible for $50M in sales in 24 months
  • fCMO for a conference with 180-day runway resulting in 6,500 attendees; conference with 120-day runway resulting in 3,500 attendees; conference with >90-day runway resulting in SOLD OUT 1,500 attendee event
  • Ran multiple 6- & 7-figure online product launches
  • Built and sold 4 media companies
  • Successful exit to Rakuten
  • Building an AI-powered branding platform 

Nowadays, I balance my time between building my own companies and serving as a fractional CMO mercenary for organizations that excite me.

The highest client compliment I ever received was when they said working with me was like “catching lightning in a bottle: electrifying, inspiring, and a downright blast”.

If you’re curious to experience this, feel free to grab some time on my calendar for a quick chat.

Rocket Fuel.

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If you’re looking to scale your company (and revenue) with the help of an experienced, process-driven Fractional CMO, perhaps I can help.

Providing on-going fCMO services is the heart of what I offer, however, I also provide one-time deliverables–like Marketing Plans, Strategy Retreats, and Brand Bibles–to help your business identify the right marketing strategy and figure out what’s needed for implementation.

Here are some of my offerings, subject to my availability and project alignment:

……………….

911 Marketing Triage

Starting at $500/session

In 90 mins, I’ll:

  • Review Marketing Audit results together
  • Address your challenges head-on
  • Solve your core growth problem
  • Provide implementation plan
  • Outline 1-3 new strategies


Great fit for any sized organization with stagnant campaigns, or marketing problems.

Schedule Free Strategy Session

……………….

fCMO Implementor 

Starting at $12,000/month

In approx. 15 hrs/week, I’ll:

  • Turn vision into growth objectives
  • Develop your Brand Bible
  • Craft, launch, and run campaigns
  • Weekly KPI reports
  • Innovate to hit goals


Great fit for funded startups to big firms needing a marketing leader and implementation team.

Schedule Free Strategy Session

……………….

fCMO Consultant 

Starting at $8,000/month

In approx. 10 hours/week, I’ll:

  • Turn vision into growth objectives
  • Identify key talent needed
  • Help hire & manage your staff
  • Weekly KPI reports
  • Innovate to hit goals


Great fit for companies wanting part-time experts in strategy & ensuring execution.

Schedule Free Strategy Session

……………….

fCMO Advisor

$5,000/month

Approx. 6-7 hours/week:

  • Half-day deep dive immersion kick-off
  • Bi-monthly sprint-planning calls
  • As-needed email/WhatsApp correspondence
  • Keep your marketing team on track
  • 6-month minimum commitment

     

Great fit for any size company with a strong team in place, but in need of fresh leadership, focus, and strategy (re)alignment; focused on long-term growth with low financial outlay.

Schedule Free Strategy Session

……………….

Brand Bible

Starting at $7,500

Marketing message foundation & roadmap:

  • 2x live workshops
  • Industry research & analysis
  • Fundamental messaging blueprint
  • Aligns all campaigns
  • Ensures consistency across all touch-points
  • Identifies hooks, USPs, and sales conversion drivers


Great fit for brands needing a unified voice & marketing message strategy and foundation to build and grow from.

Schedule Free Strategy Session

Generous Flattery.

Heather Delfs

Founder, The Content Collective

“Imagine merging the imagination of a Hollywood director with the marketing precision of a NASA scientist; that’s Matt Lutz. Working with him is like catching a ride on a supersonic jet of creativity and innovation! As our go-to fractional CMO, Matt’s been the maestro behind the curtain for multiple international brands and startups. He’s not just on my radar – he IS the radar for every groundbreaking project I dive into. But here’s the kicker: amidst all this genius, Matt’s got a personality that you want associated with your company. He’s the kind of guy who’ll crack a joke to lighten the mood, and then seamlessly pivot to a strategy that’ll leave you awestruck. If you’re hunting for a game-changer, a brand magician, and an all-around awesome human being, look no further.”

Greg Habstritt

Founder, Alightment

“For the last 14 years, whenever I’ve needed reliable and wise marketing advice, Matthew Lutz is the person I call first. He’s been my secret marketing weapon for a long time, responsible for a long list of significant marketing victories. Matthew has helped create several of the most successful brands I’ve worked with, and he has a gift for uncovering the gold within any business or project. His copywriting and storytelling are world-class, and he bridges the gap that most businesses face between having a great concept and generating revenue. Not only is he brilliant and creative in the marketing realm, but he’s also a wonderful person and a pleasure to work with.”

Miranda Gray

CEO, Quantum Events

“I have had the pleasure of working alongside Mr. Matthew Lutz for over two years and several projects now, he is my immediate go-to for all CMO needs. ML isn’t afraid of getting into the nitty gritty and working endlessly to fully understand the scope and identity of each brand. My favorite meeting for each project is the “Brand Bible” interview. It truly showed me how dedicated ML is to each project we’ve done together. Besides true grit and determination, ML is an utter joy to work with. I appreciate the bottomless vat of ideas and positivity. I’ve trusted Mr. Lutz with aggressive budgets and strategies and he’s nailed it everytime. ML comes highly and strongly recommended by me and my team. We look forward to working with him again soon.”

Matthew Cooke

Founder & CEO, Body Based Breakthrough

“Matthew Lutz is the Wizard of Oz: the man with the plan behind the curtain. He is a true mastermind when it comes to building brands, marketing, being a thought partner, and getting shit done. You should hire him as a fractional CMO; He’s a really good leader for teams, and an incredible delegator, combining strategy with creativity with the mechanics of operations. As far as personality, he’s a ball of joy and enthusiasm and brings a lot of fun to the work, while still making sure shit gets done. We have so much fun together. I worked with Matthew building my brand and business for three to four years, and we were able to find some great success. It’s an absolute no-brainer to hire Matt. He’s one of the smartest men I know,  and really, really cares about results.”

David Muntner

Founder, Renaissance Messaging

“Need a Fractional CMO? Look no further than Matthew Lutz. Working with him is like catching lightning in a bottle: electrifying, inspiring, and a downright blast. Now, I’ve crossed paths with some bigwig marketers and branding agencies, but Lutz? He’s a whole other breed. The dude’s energy is contagious. Smart as a whip, a sprinkle of wit, and a dash of fun — that’s Lutz for ya. If you’re thinking about bringing someone aboard, this is your guy. Why? Simple. He’s the real deal, the secret sauce, the game-changer. With Lutz, results aren’t a hope, they’re a guarantee.”

Tim Wolf

Founder & CEO, ImagineBoss

“I have had the pleasure of working alongside Matthew Lutz on multiple projects. He is deeply knowledgeable and skilled. More importantly, he truly understands the hero’s journey that each of our clients and their customers are on. The best thing about working with him… I always know I can trust him to do great work.”